The thing with leading is, it is not just about being in the front of the charge or demanding people do what you want, regardless of the consequences - that stuff is for Hollywood or fiction writers. To lead truly meaningful change, one has to be able to connect that vision with the people you are trying to get towards that vision. Yukl (2013) agrees: "A vision should be simple and idealistic, a picture of the desirable future.....should appeal to the values, hopes and ideals of organization members" (p. 89).
You see, there is something very basic in man that wants to enjoy what he is doing, or working towards some form of accomplishment that gives him the purest satisfaction of all. Interestingly, the sense that one will obtain that is so overwhelming that the work can be dangerous, poorly paid or just downright dirty - and still man can feel good about being in a job.
According to Ulrich (2010) it is not necessarily all about the job. An activity can be meaningful "when it resonates with chosen values, connects them with people they like, raises their sense of competence, or gives them an “ah-ha” moment of insight."
So back to leading these people to that Ah-ha moment. A leader then, has a more complex job than it first appears. It's not just about appealing to those key stakeholders, it's about discovering what it really is that turns them on, or what they share as ideals and values and then taking those ideals and shaping a vision around them so as to get the greatest amount of appeal to the target audience. And that's no mean feat.
As a manager at Avon, the company ethos was all about the people that worked there. It was there to make money and to encourage sales for sure, but at the real heart of everything was their passion for the employee. I had never worked for a company quiet like it. It wasn't that they were empowering employees; it was more as if they were including employees in everything that they did. Everyone was happy, and everyone liked working with everyone else. For some the money wasn't the best either, but each and every employee identified with the values of Avon and loved working towards their goals, no matter what their own set of circumstances. Leading in this environment was surprisingly easy, because everyone was almost instantly on board. By making employees feel valued, giving them greater self esteem, and doing what is right by them, each and every employee continually gave 110%. There were satisfying moments up and down the command chain almost every day.
What Avon had done is what many companies now miss in their never ending search to satisfy the mystery shareholder. They had given their employees emotional safety and autonomy to make things work. Each employee felt that their work was meaningful, and that lead to unprecedented commitment to the company and through that the results it wanted in a highly competitive field.
So what can leaders do to ensure the maximum number of people have a sense of purpose and meaning in their work? Here are some thoughts:
- Create a positive vision of the future. If we have a common goal, then it is possible to actually get excited about the future.
- Build morale the right way. I.E: by treating them with respect and giving them autonomy, not huge bonuses and extra vacation days. Leaders do not motivate people; rather they create the environment where people decide whether to become motivated.
- Recognize and celebrate excellence while treating people right.
- Have high ethical and moral standards. Operate from a set of values and make sure people know why those values are important. Leaders need to always live their values.
- Challenge people and set high expectations. People will rise to a challenge if it is properly presented and managed.
- Operate with high Emotional Intelligence. Without Emotional Intelligence, leaders do not have the ability to transform intentions into meaning within people.
References:
Yukl, G. (2013). Leadership in Organizations. (8th ed., pp. 63-72.). Upper Saddle River, NJ:
Pearson-Prentice Hall.
Urlich, D. & Ulrich, W. Getting Beyond Engagement to Creating Meaning at Work. Harvard Business review. June 2, 2010. Retrieved from: http://blogs.hbr.org/cs/2010/06/getting_beyond_engagement_to_c.html